Extreme Ownership

There is something about being an owner that can give you energy and purpose, and make you more productive than when you aren’t an owner.

When you own something, you are the expert on it. You have knowledge and experience about what works and what doesn’t.

When you are the one deciding what to spend your money on, this creates discipline. It also creates a mindset that says: If I do not succeed with this today, then it means that something else is stopping me from reaching my goals.

Extreme Ownership is about how much control you have over your accomplishments and failures—and this is possible if you have a clear idea of where you want to go and why you should take the specific steps necessary to get there.

The key is to decide how much contribution you want to make to your success—and then work backward from that contribution to create a strategy for getting there.

Owning something is empowering. It means that you make the choice about what happens to the thing.

When something lasts longer than you think it will, that’s when you truly appreciate it. Most of us start out with extreme ownership of something like a favorite hobby or a business. However, as we grow and develop our skills and learn from others, we typically shift toward more moderate or even ownership.

Extreme ownership is for entrepreneurs who want to build something big, or for people who have suffered through an extreme loss and want to rebuild their lives around something they love.